What is the most unknown entercome pick up

Radio might learn by the misguided example set by Radio Shack. Yes, that live audio experience has been presented with no subscription fees on the AM and later the FM band for a century now.ДЄnd so thereвЂ™s the question: Does radio have a branding problem? Or does it have a content problem?

Who knew that transforming recorded music and taped interviews into live, in the moment content could be so attractive? The Locker Room app gives these celebrity podcasters the ability to вЂњnow broadcast in real time, rather than on delay, while musicians might one day be able to broadcast their concerts or other recording live to listeners.вЂќ While SpotifyвЂ™s playlists and podcasts are all on-demand, Byers points out that Locker Room provides the company with an opportunity to evolve into вЂњan enhanced live audio experience for a wider range of creators and fans.вЂќДЄs Byers explains, Ek is desirous of leveraging SpotifyвЂ™s stable of proprietary podcasters, like Joe Rogan, Bill Simmons, Michele Obama s well as Prince Harry and Duchess Megan in the live space. As The VultureвЂ™s headline blared, вЂњSpotify has its Clubhouse now.вЂќ The articleвЂ™s focus is on Spotify CeoвЂ™s Daniel EkвЂs purchase of Locker Room last year from a company called Betty Labs. So, the answer may not be in how rapidly radio broadcasters can move into these hot new spaces that are harder and more competitive than they look, but in fact, how they can excel at what got them to the dance in the first place?Д«ecause that may, in fact, be the next chapter in the Audio Renaissance.ДЄ recent NBC News story by Dylan Byers should frustrate anyone who works in broadcast radio, whether theyвЂ™re in the corner office, the cubicles, or the air studio.

ItвЂ™s in many broadcastersвЂ™ DNAs to be able to do all these things. Most podcasts at their core are about telling stories, great interviews, and intriguing dramas.ДЄnd social audio is just another form of live talk show where real people can converse with experts, celebrities, and each other. And yet, the basics of these platform and devices are attributes radio used to routinely provide. When it comes to podcasting, smart speakers, and perhaps even social audio, radio broadcasters have pitifully few homegrown successes to crow about. Podcasting has becoming difficult to dominate because there are so many big money players trying to own the hill, while the marketplace is glutted with more and more content.ДЄnd that frequent lament uttered sourly by disillusioned radio executives вЂ“ вЂњWho knows audio better than we do?вЂќ- has fallen on deaf ears. But now, even the public radio overlords find themselves mired in an increasingly competitive landscape. broadcast radio entity that has elected to вЂњbuild itвЂќ rather than вЂњbuy it.вЂќ And what a success theyвЂ™ve been. (To its credit, Cadence13 says it will create 22 original podcasts this year, so at least some of its content will be homegrown.) Instead, the biggest radio broadcasters вЂ“ iHeart and the former Entercom вЂ“ have had to buy their way into the podcasting market or be forced to step aside and cede the space to more innovative content creators. Our вЂњBroadcasters Meet PodcastersвЂќ sessions at Podcast Movement the last few years have been well attended, but radio hasnвЂ™t produced the landmark podcast milestones everyone hoped for. But sadly, on-demand radio has not come easily to most radio companies. After all, weвЂ™ve been the kings of audio since Marconi, Tesla, Casey Kasem, and Wolfman Jack.Д«ut if that were true, broadcasters would be partying in the audio penthouse right now, celebrating the spoils of these new platforms вЂ“ like podcasting. And their overriding assumption вЂ“ as always вЂ“ is that when it comes to audio, no one knows the ropes better than radio pros. Not surprisingly, broadcast radio execs are having conversations about how they might best utilize these social audio tools. It is truly amazing what has happened in this space in less than six months. Not everyone is admitted, and not every talk topic is worthy. Several are вЂњby invitation only,вЂќ giving this trend the feel of a social nightclub with a virtual bouncer in front of the entryway. Meantime, Twitter, Facebook, and LinkedIn are scrambling to respond with social audio platforms of their own. Spotify has acquired Locker Room, which they are modestly referring to as вЂњthe future of audio.вЂќ And other variants are springing up, including Mark CubanвЂ™s new creation, Fireside Chat.

What is the most unknown entercome pick up